Introducing My New Course: Google Ads for the Busy DTC Brand Operator

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

Here is my framework for thinking about managing PPC on a limited budget.

Let's talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must...