There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.
We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no
In this brief (seriously, it's only 15 minutes long)Â Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should
In this episode, you'll hear the rest of the conversation Amanda and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.
confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.
SEMRush approached me about recording a song parody for them, so naturally IÂ made sure that SEOÂ &Â PPCÂ came together over the holidays ;)Â Enjoy this nonsensical song.
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