I had the privilege of attending this year’s Google Marketing Live 2022 in person and I wanted to jot down some thoughts before the day moved away from me.
When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s
According to Google, signals are just that… they guide the machine learning process, which ultimately determines what and who to target. The problem is, your ad asset groups can be targeted to any aud
What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's
As Google attempts to shift more ads over to this new ad format, they have officially announced a sunset date for Extended Text Ads (ETAs) of June 30, 2022. On that date, advertisers will not be able
When does this black eye on digital advertising get resolved? I'm not a programmatic media buyer, so I don't have the solution, but I can tell you, I'm getting weary of defending all digital advertisi
Two years ago, the pandemic started a chain of events that would break the supply chain in various and sundry ways. The hits just kept (and still keep) coming, and in this episode, we dig into...
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