Kill Budget-Wasting Ads to Children’s YouTube Channels With This One Checkbox

If you run ads on YouTube, you have likely wished for an easy “exclude” option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck. Well, rejoice advertisers in love with non-wasted spend, because there is an option to exclude “Content suitable for families” from your account level settings. This will prevent your YouTube campaigns (as well as other types targeting YouTube such as Smart Shopping Campaigns) from showing on content Google determines geared towards children, or at least, falling into this checkbox option.   Step #1 – Go to “Account Settings” Step #2 – Open the “Excluded types and labels” option Step #3 – Select the checkbox for “Content suitable for families” Step #4 – Save Options Step #5 – Save money by not letting snotty-nosed 4 year olds click your ads while watching shows like Ryan’s World.     Important Note: Google …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is a unique PPC book, in that it does not primarily consist of Pay-Per-Click tactics or technical aspects of account creation and management (better known to ZATO as “the what”), but rather the framework of philosophy (the “why”). Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the reader is just beginning in the world of PPC, or is a tried and true expert hoping to find new insights into common problems, Ponderings of a PPC Professional …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.  Truthfully, many of the conversations I had with these agencies would turn out one of two ways:  either the agency had been burned in the past and was not willing to run Display at all or it would turn into a well-intentioned campaign, with no directly attributed ROI and a lot of perceived wasted time and money. The reason?  Being able to directly attribute ROI to channels such as YouTube or Display doesn’t come easily.  In fact, you may not notice any direct return at all.  Most of the value derived from marketing on the Display network or YouTube will come from secondary metrics.  You may see ROAS increase across branded search.  You could …

Free Stuff: The ZATO Google Ads Audience Targeting List of Affinity Categories & In-Market Segments

I want to start this post by introducing myself. My name is Chris (that’s me in the picture), I’m fairly new at ZATO but I’ve learned so much about coffee (and PPC) in my time here. I have a background in team-management and sales and I love being organized, efficient, and relentlessly optimistic. Here at ZATO, I’m tasked with growing and developing our new Google Ad’s for Small Budgets Program… But enough about me…   The ZATO Google Ads Audience Targeting List of Awesome Let’s make this quick and to the point. We love running audience targeting here at ZATO and sometimes we need a complete list of Google’s Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until now!         Wait… What are Affinity Categories and In-Market Segments? What is audience targeting? Here is Google’s definition of audience targeting: …

How to Set Up a TrueView for Shopping Campaign in Google Ads

product video option in google truview for shopping

YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do more than just boost awareness. With TrueView for Shopping, ecommerce advertisers can promote their products with engaging video ads. Let me show you exactly what I mean.  When a user is watching a TrueView in-stream video (typically the pre-roll ad a user sees before the video they actually intended on watching), there are visible products related to the video ad. Whether the user watches the video or skips it, product cards will still be visible for the user to click. In this post, I want to show you how easy it is to set up a TrueView for Shopping campaign in Google Ads as well as some ideas you may want to consider when structuring your campaigns.  Choose the Right TrueView …

Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far).

youtube trueview for shopping google shopping ads

Editor’s Note: This is a guest post by Joe Martinez of Clix Marketing. Joe is a great friend, and one of the world’s foremost experts on Youtube advertising so we are excited to share this post with you today. You can get further details about Joe in his biography at the end of the post. Happy reading!   Google Shopping ads have come a long way since they were first introduced as Froogle in 2002. When Shopping campaigns first started, advertisers could only showcase their product on the Search Network. But now we have seen the options expand greatly over the past few years. YouTube is just one of the options where your products can be showcased. There are several ways your Shopping ads can be placed on YouTube. This post is going to outline the current options you have right now as well as one feature that will be …