Review Kirk’s PPC Book, Get Free Stuff!

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Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Kill Budget-Wasting Ads to Children’s YouTube Channels With This One Checkbox

If you run ads on YouTube, you have likely wished for an easy “exclude” option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck. Well, rejoice advertisers in love with non-wasted spend, because there is an option to exclude “Content suitable for families” from your account level settings. This will prevent your …

Book Release & Giveaway: Ponderings of a PPC Professional

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Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.  Truthfully, many of the conversations I had with these agencies would turn out one of two ways:  either the agency had been burned in …

How to Set Up a TrueView for Shopping Campaign in Google Ads

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YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do more than just boost awareness. With TrueView for Shopping, ecommerce advertisers can promote their products with engaging video ads. Let me show you exactly what I mean.  When a user is …

Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far).

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Editor’s Note: This is a guest post by Joe Martinez of Clix Marketing. Joe is a great friend, and one of the world’s foremost experts on Youtube advertising so we are excited to share this post with you today. You can get further details about Joe in his biography at the end of the post. Happy reading!   Google Shopping …