AI Shopping Agents Are Here: What PPCers Need to Know

According to Mike Ryan, Temu is getting more aggressive in some auctions, so view this walkthrough on how to see if Temu is playing in your space!

Have you ever wanted to run ads with a countdown to increase urgency in your audience? Here is a step by step walkthrough for setting up Countdown Customizers in your account.

What is it like to be a Google Ads 3rd Party Support Rep? Check out this interview with an anonymous former rep, and PPCer Boris Beceric.

For the good marketer, advertising on Google Ads with a small budget is possible, but requires some specific methodology and work, especially as it relates to testing new opportunities in the account.

For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...

Exclude unwanted referrals such as payment gateways with this easy 9 step walkthrough. How to add referral exclusions in GA4:

Take a look at 7 core ways to segment your Performance Max campaigns. We'll look at what each segmentation type is, how to set it up with specific tips, and who should give it a try. Let's dive in!

There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup.