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JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
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Introducing My New Course: Google Ads for the Busy DTC Brand Operator

Kirk Williams
Team Zato
 • 
Zato News
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From the ZATO Blog

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How to See Placements in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

I Hated Calendly For Years. Here's Why I Now Love It

Kirk Williams
Team ZATO
 • 
I can say that Calendly has begun to save me hours (estimated?) per week in back-and-forth scheduling over email, and I'm addicted to it now...

New Book is Out! Stop the Scale: Building a Digital Agency You Actually Like

Kirk Williams
Team ZATO
 • 
Zato News
Redefine agency success with Kirk Williams. Discover why bigger isn't always better and how to build a sustainable, purpose-driven business in "Stop the Scale."

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team ZATO
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team ZATO
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.

How To: One Click Performance Max Migration from Smart Shopping Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team ZATO
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

How to Easily Edit Product Details for Google Shopping within Merchant Center

Kirk Williams
Team ZATO
 • 
Google Merchant Center
This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

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