It's Time to Rethink PPC KPIs

If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also

In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

I had the privilege of attending this year’s Google Marketing Live 2022 in person and I wanted to jot down some thoughts before the day moved away from me. 

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective).

The way automation and close variants work in the Google Ads system in 2022 leaves little-to-no room for Match Type Segmentation. ‍

When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s