The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

We released our ZATO Google Ads Audience Targeting List FREE to the internet a little over a month ago and one of the questions we kept seeing in various social channels were...

After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web...

ZATO is excited to announce a partnership with KURU Footwear. KURU Footwear is a shoe brand whose revolutionary technology changes the way sufferers of plantar fasciitis and heel pain...

We run a lot of Google Shopping Ads at ZATO, and I even remember the days before Google Shopping was a paid offering. Things have apparently come full circle, as Google maneuvers a free option...

YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do...

If you've been monitoring the Google Shopping Ads, Smart Shopping Campaign, ongoing data transparency discussions (okay, so all 2 of you) you might have run across this sound article by Patrick...

In the past year, I have personally had multiple conversations with a variety of representatives from Google through public events, private emails, phone conversations, client meetings, etc. on one sp