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AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves
Team Zato
 • 
AI in PPC
AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.
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From the ZATO Blog

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Using Questions to Create Doubt in PPC Ads

Kirk Williams
Team ZATO
 • 
PPC Ad Creative Strategy
If our target audience were groupies already obsessed with our company image, than those ads that just talk about our company might work well.

Introducing: PPC Consulting, PPC Training, and PPC Audits - Project-Based PPC Management

Kirk Williams
Team ZATO
 • 
Campaign Strategy
Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have so

Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Kirk Williams
Team ZATO
 • 
Google Merchant Center
You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.

Be Ready for the Explosive Growth of CTV and OTT in 2023

Kirk Williams
Team ZATO
 • 
Marketing Principles
I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

How to Scale Google Ads – Tough Talk Time

Kirk Williams
Team ZATO
 • 
Google Ads
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

How to See Placements in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

I Hated Calendly For Years. Here's Why I Now Love It

Kirk Williams
Team ZATO
 • 
I can say that Calendly has begun to save me hours (estimated?) per week in back-and-forth scheduling over email, and I'm addicted to it now...

New Book is Out! Stop the Scale: Building a Digital Agency You Actually Like

Kirk Williams
Team ZATO
 • 
Zato News
Redefine agency success with Kirk Williams. Discover why bigger isn't always better and how to build a sustainable, purpose-driven business in "Stop the Scale."

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team ZATO
 • 
General PPC
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...