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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉

How to Optimize the Google Shopping Product Description Attribute - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Unlock hidden wins in your Google Shopping feed—learn how to optimize product descriptions with smart AI tips and real-world tactics.
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From the ZATO Blog

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PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team ZATO
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team ZATO
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.

How To: One Click Performance Max Migration from Smart Shopping Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

Cause You Know It's All About That Retail (Media) - Elizabeth Marsten PPC Ponderings Podcast Bonus Interview

Kirk Williams
Team ZATO
 • 
PPC Podcast
With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team ZATO
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

How to Easily Edit Product Details for Google Shopping within Merchant Center

Kirk Williams
Team ZATO
 • 
Google Merchant Center
This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

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