How to Optimize the Google Shopping Product Description Attribute - Google Merchant Center Mastery

I had the privilege of attending this year’s Google Marketing Live 2022 in person and I wanted to jot down some thoughts before the day moved away from me. 

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective).

The way automation and close variants work in the Google Ads system in 2022 leaves little-to-no room for Match Type Segmentation. ‍

When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s

There is a reason Sean McGinnis has moved up to President in a very short time at KURU Footwear. Sean tells us of KURU's handling of the Pandemic response, supply chain issues, inflation, and even iOS

According to Google, signals are just that… they guide the machine learning process, which ultimately determines what and who to target. The problem is, your ad asset groups can be targeted to any aud

What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's

As Google attempts to shift more ads over to this new ad format, they have officially announced a sunset date for Extended Text Ads (ETAs) of June 30, 2022. On that date, advertisers will not be able

When does this black eye on digital advertising get resolved? I'm not a programmatic media buyer, so I don't have the solution, but I can tell you, I'm getting weary of defending all digital advertisi