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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team Zato
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.
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Prepping for Worst Case Scenarios, Should Manufacturing Move to the US and More with Sean McGinnis of KURU Footwear - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
There is a reason Sean McGinnis has moved up to President in a very short time at KURU Footwear. Sean tells us of KURU's handling of the Pandemic response, supply chain issues, inflation, and even iOS

An Asinine Asset Assignment Annoyance in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max Campaigns
According to Google, signals are just that… they guide the machine learning process, which ultimately determines what and who to target. The problem is, your ad asset groups can be targeted to any aud

Train Robberies, Shipping Conglomerates, and Giving Your Employees Purpose with Mike Beckham - PPC Ponderings Podcast

Team ZATO
 • 
PPC Podcast
What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's

Expanded Text Ads (ETAs) Will Be Sunset Soon; Are You Ready for Responsive Search Ads (RSAs)?

Sakshi Sharma
Team ZATO
 • 
Google Ads
As Google attempts to shift more ads over to this new ad format, they have officially announced a sunset date for Extended Text Ads (ETAs) of June 30, 2022. On that date, advertisers will not be able

Digital Advertising Isn't the Problem, Programmatic Is 👏 Louder for Those In the Back

Kirk Williams
Team ZATO
 • 
Marketing Principles
When does this black eye on digital advertising get resolved? I'm not a programmatic media buyer, so I don't have the solution, but I can tell you, I'm getting weary of defending all digital advertisi

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

Kirk Williams
Team ZATO
 • 
Google Shopping
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.

Free Stuff: The ZATO Google Ads Audience Targeting List of Affinity Categories & In-Market Segments

Chris Reeves
Team ZATO
 • 
Google Ads
We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no

🎙Episode 3 - PPC Pondering Podcast - Beginner's Guide to PPC Attribution Models

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should

Bonus Episode: Amanda Farley on Attribution & the Client - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, you'll hear the rest of the conversation Amanda and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

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