ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.

Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.

For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...

By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.

In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.