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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

Kirk Williams
Team Zato
 • 
Google Display
The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.
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Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team ZATO
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
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Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.
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Should You Run DTC Sales on Amazon Prime Day?

Kirk Williams
Team ZATO
 • 
General PPC
Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.
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How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.
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Small Business? Here are 3 Reasons to Embrace Google Ads

Chris Reeves
Team ZATO
 • 
SMB PPC
For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...
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3 Keys to Having a Profitable Google Ads Consulting Call

Kirk Williams
Team ZATO
 • 
Campaign Strategy
By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.
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Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Kirk Williams
Team ZATO
 • 
General PPC
In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.
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Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team ZATO
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!
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Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis