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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

The Problem of Platform Transparency

Kirk Williams
Team Zato
 • 
Marketing Principles
An analogy for those who don't know Google ad buying: PPC is like buying a car...
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I Hated Calendly For Years. Here's Why I Now Love It

Kirk Williams
Team ZATO
 • 
I can say that Calendly has begun to save me hours (estimated?) per week in back-and-forth scheduling over email, and I'm addicted to it now...

Learning PPC: A List of Free Google Ads Training Courses, Books, Blogs, and Communities

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team ZATO
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team ZATO
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.

How To: One Click Performance Max Migration from Smart Shopping Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max Campaigns
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

Cause You Know It's All About That Retail (Media) - Elizabeth Marsten PPC Ponderings Podcast Bonus Interview

Kirk Williams
Team ZATO
 • 
PPC Podcast
With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also

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