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Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "...you'll enjoy this book." -Brad Geddes

Should You Still Use Standard Shopping with Smart Shopping Campaigns?

Kirk Williams
Team Zato
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How to Start a Business YouTube Channel from Nothing with Joe Martinez and Michelle Morgan | Notes from a Clubhouse Room

Kirk Williams
Team ZATO
 • 
YouTube
Hey there ZATO blog followers! Ever wanted to know how to start a YouTube Channel for your business, but from someone who has recently done it (and successfully)?...

Video: Should We Remove the Digital from Digital Marketing? No! Here's Why

Kirk Williams
Team ZATO
 • 
Marketing Principles
‍Digital marketing is a subset of marketing. I mean, technically, most digital marketing is actually digital advertising, which is really a subset of advertising, which is then a subset of marketing (

How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

Team ZATO
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Google Ads
You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

Google Ads Drops BMM Match Type: PPCKirk Ponderings

Team ZATO
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Google Ads
Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisersI had been thinking..

How Do I Learn PPC? List of Free Google Ads Courses, Books, Blogs, and Communities

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team ZATO
 • 
eCommerce
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

ZATO is Accepting Applications

Team ZATO
 • 
Been in PPC 3+ years and live in the US of A? Have experience with Shopping Ads?Love Google Ads and Microsoft Ads, too? We are looking for a creative thinking, purposefully pondering...

Online Marketing - A Definition of Terms

Kirk Williams
Team ZATO
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New to PPC Marketing? Check out ZATO's Terminology of PPC for SMBs. 2021 Edition!

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