top
Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Small Business? Here are 3 Reasons to Embrace Google Ads

Chris Reeves
Team Zato
 • 
SMB PPC
For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...
Read More

From the ZATO Blog

Search here

Google Shopping GTIN Requirements Explained!

Kirk Williams
Team ZATO
 • 
Google Shopping
If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Kirk Williams
Team ZATO
 • 
Performance Max
I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

TEDx Billings 2023 Talk: Stop the Scale: Redefining Business Success by ZATO Owner, Kirk Williams

Kirk Williams
Team ZATO
 • 
Business Tips
Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team ZATO
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

Find what you're looking for here: