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VEO: A Step-by-Step Guide to Google’s New AI Video Generator

Sarah Vlietstra
Team Zato
 • 
YouTube
Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.
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From the ZATO Blog

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The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team ZATO
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.

How to Set Up Google Shopping Query Sculpting in 2026

Kirk Williams
Team ZATO
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

Why ZATO? We Focus on Growing YOUR BRAND Not Ours.

Kirk Williams
Team ZATO
 • 
General PPC
Stop buying empty revenue promises. ZATO provides technical Google Ads management built on stability, scrutiny, and senior expertise. No long-term handcuffs: we earn your business every day.

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Kirk Williams
Team ZATO
 • 
General PPC
Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.

Don't Test Within Google Ads Unless You've Agreed On the Risks

Kirk Williams
Team ZATO
 • 
General PPC
Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team ZATO
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team ZATO
 • 
YouTube
Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

Win Free HeroConf Tickets Just by Writing a Book Review!

Chris Reeves
Team ZATO
 • 
General PPC
Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.

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