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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

How to Exclude Placements in Google Performance Max Campaigns

Kirk Williams
Team Zato
 • 
Performance Max
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How to Add Referral Exclusions in GA4

Kirk Williams
Team ZATO
 • 
GA4
Exclude unwanted referrals such as payment gateways with this easy 9 step walkthrough. How to add referral exclusions in GA4:

How to Structure Google Performance Max Campaigns - 7 Ideas

Kirk Williams
Team ZATO
 • 
Performance Max
Take a look at 7 core ways to segment your Performance Max campaigns. We'll look at what each segmentation type is, how to set it up with specific tips, and who should give it a try. Let's dive in!

Setting Up a Feed Only PMax Campaign - Step-By-Step Walkthrough

Kirk Williams
Team ZATO
 • 
Performance Max
There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup. 

Recent Performance Max Updates You May Have Missed

Kirk Williams
Team ZATO
 • 
Performance Max
Here are some of the bigger picture recent changes Google has made in PMax campaigns as of late, and as always, my opinions on many of them!

How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

Kirk Williams
Team ZATO
 • 
Google Merchant Center
You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

What Are Page Feeds in Performance Max Campaigns?

Kirk Williams
Team ZATO
 • 
Performance Max
Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!

S2 E6: Building a PPC Community - with Miles McNair, PPC Mastery - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Kirk and Miles chat all things from PS5 games, to PMax strategies, to building an online community with LinkedIn.

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

S2 E5: Creating Clear Client Communication - with Sarah Vlietstra, ZATO - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency.

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