ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

What is it like to be a Google Ads 3rd Party Support Rep? Check out this interview with an anonymous former rep, and PPCer Boris Beceric.

For the good marketer, advertising on Google Ads with a small budget is possible, but requires some specific methodology and work, especially as it relates to testing new opportunities in the account.

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...

Exclude unwanted referrals such as payment gateways with this easy 9 step walkthrough. How to add referral exclusions in GA4:

Take a look at 7 core ways to segment your Performance Max campaigns. We'll look at what each segmentation type is, how to set it up with specific tips, and who should give it a try. Let's dive in!

There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup. 

Here are some of the bigger picture recent changes Google has made in PMax campaigns as of late, and as always, my opinions on many of them!