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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉

ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

Chris Reeves
Team Zato
 • 
Zato News
ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!
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How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

Kirk Williams
Team ZATO
 • 
Google Merchant Center
You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

What Are Page Feeds in Performance Max Campaigns?

Kirk Williams
Team ZATO
 • 
Performance Max
Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!

S2 E6: Building a PPC Community - with Miles McNair, PPC Mastery - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Kirk and Miles chat all things from PS5 games, to PMax strategies, to building an online community with LinkedIn.

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

S2 E5: Creating Clear Client Communication - with Sarah Vlietstra, ZATO - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency.

A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams
Team ZATO
 • 
Google Search Network
This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

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