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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
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A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams
Team ZATO
 • 
Google Search Network
This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).

A Search Campaign Template for SMB Accounts: PPC How To

Kirk Williams
Team ZATO
 • 
SMB PPC
Here is my framework for thinking about managing PPC on a limited budget.

S2 E2: Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.

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