What is the Ideal Google Shopping Budget?

google shopping logo

How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first …

Giving Bing Shopping a Try? Read This First.

bing logo

If you’re like me and my ecommerce clients, you were ecstatic to hear of Bing’s impending Shopping drop. During discussions with the Bing Ads team, I told them in quite a non-exaggerating tone, that this …

Top 10 Posts of The ZATO Blog, 2014 Edition

most interesting man top 10 PPC

In 2013 made a resolution to post weekly on the blog. Errrrr… so that didn’t exactly happen, however I did post a whole lot more than I did in 2013 so that is a start! …

Read My Guest Posts on the PPC Hero & Bing Ads Blogs

busy ppc guy

If you haven’t noticed, I haven’t been quite as up on the blog lately. Between new client setups, current client optimizations, and new blogging opportunities, I guess work has been busy in a great way! …

18 Statements You May Hear in a PPC Agency (In GIFs!)

PPC Fail

This is just for fun today. Since the animated GIF is the reason the internet was invented, I figured we could all enjoy ourselves today (since if you you’re reading this, you obviously survived last …