ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

Why do you sometimes see Search keywords showing in Performance Max campaigns, even if you've specifically targeted those keywords?

What if excluding brand in every Performance Max campaign isn't the best route to go? Kirk discusses why in this article.

An analogy for those who don't know Google ad buying: PPC is like buying a car...

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.

If our target audience were groupies already obsessed with our company image, than those ads that just talk about our company might work well.

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky of iRobot schools us all on the complex nature of digital privacy and security.

Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have so

You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.