Should You Fire Your Google Ads Agency and Replace Them With Claude? (Some Things to Think Through First)

Kirk went to GML 2026. Here's the keyword question that's been on his mind ever since Google's AI Mode announcement, and why he thinks the answer is more nuanced than most people want it to be.

Google's AI Max for Shopping adds text customization, optimal format selection, and Final URL Expansion to standard Shopping campaigns. Here's what each feature actually does.

Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.

Weird PMax behavior is usually a symptom, not the problem. Here's how to actually diagnose what changed before you touch the budget or ROAS target.

Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.

AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.

As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.

Microsoft Copilot can now complete purchases inside a single conversation. Here's what that means for your product feed, reporting, and competitive visibility.

Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.