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The Inherent Risk of Google Ads Audits (and AI "Claudits")

Kirk Williams
Team Zato
 • 
AI in PPC
Third-party agencies and AI share the exact same risk when auditing Google Ads: a lack of business context. Here's why blindly following "best practices" might actually hurt your account.
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From the ZATO Blog

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Precision Bidding: How to Use Conversion Value Rules Effectively

Sarah Vlietstra
Team ZATO
 • 
Campaign Strategy
Maximize your Smart Bidding strategy by setting up Google Conversion Value rules.
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AI PPC Agents and the Over-Optimization Trap: Are "Claudgents" Hurting Your Accounts?

Kirk Williams
Team ZATO
 • 
AI in PPC
AI PPC agents can generate infinite campaign changes, but are they actually driving incrementality? Explore the risks of AI over-optimization and how to build smarter PPC agent workflows.
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Why PPC Needs Tested AI Infrastructure, Not Raw Claude Prompts

Kirk Williams
Team ZATO
 • 
AI in PPC
Think anyone can build a reliable PPC AI agent? Discover why DIY prompts create hidden liabilities, and why production-grade AI infrastructure is the true future of PPC.
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Two Ways to Use AI for Content (One Makes Readers Work Harder)

Kirk Williams
Team ZATO
 • 
AI in PPC
Not all AI-generated content is the same problem. Here's the distinction between AI that offloads cognitive labor onto readers and AI that actually helps them.
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Unlock the Power of Microsoft Ads Impression-Based Remarketing

Sarah Vlietstra
Team ZATO
 • 
Microsoft Ads
Target ad viewers without a site visit using Microsoft Ads impression-based remarketing.
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Google Merchant Center Excluded Destinations: What They Are & How to Use Them

Sarah Vlietstra
Team ZATO
 • 
Google Merchant Center
Master Google Merchant Center excluded destinations to optimize ad spend & boost margins.
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Stop Wasting Spend: Automate Your Google Ads with Solutions

Sarah Vlietstra
Team ZATO
 • 
Google Ads
Streamline your Google Ads with no-code Solutions. Automate workflows and stop wasted spend.
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Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Kirk Williams
Team ZATO
 • 
AI in PPC
Calling someone "anti-AI" for asking questions is the same pattern that keeps high-control systems intact. Kirk Williams on why curiosity about AI isn't opposition, it's responsibility.
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AI Max is Now Available for Microsoft

Sarah Vlietstra
Team ZATO
 • 
AI Max for Search
Microsoft's AI Max for search ads is here: learn how to leverage automation to reach your target audience.
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