AI Shopping Agents Are Here: What PPCers Need to Know

As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.

Microsoft Copilot can now complete purchases inside a single conversation. Here's what that means for your product feed, reporting, and competitive visibility.

Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.

Google's new data retention policy hits June 1, the API v20 sunset is five weeks out, and AI Max turns 1 with new controls. Here's what PPC advertisers need to know.

Can you easily track sales from Google Ads to Amazon? Not really, and here's why chasing perfect attribution could be costing you more than it's saving.

The Auction Insights report tells you more about your competitive position than almost anything else in Google Ads. Here's how to actually use it.

Shopping feed optimization isn't a setup task, it's an ongoing practice. Here's what actually moves the needle in Google Shopping and PMax in 2026.

Most sales processes are built on speed and information gaps, and we think that's broken. Here's how ZATO approaches sales differently, where slower conversations and mutual wins matter most.

"I have a system" may not be enough when clients start asking hard questions. Here's why AI process rigor matters more than most agencies are admitting right now.