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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 

How to Set Up Google Shopping Query Sculpting in 2026

Kirk Williams
Team Zato
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...
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Google Ads Agency
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Why ZATO? We Focus on Growing YOUR BRAND Not Ours.

Kirk Williams
Team ZATO
 • 
General PPC
Stop buying empty revenue promises. ZATO provides technical Google Ads management built on stability, scrutiny, and senior expertise. No long-term handcuffs: we earn your business every day.
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Stop Hiring These PPC Agencies: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Kirk Williams
Team ZATO
 • 
General PPC
Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.
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Stop Testing Unless You've Agreed On the Risks

Kirk Williams
Team ZATO
 • 
General PPC
Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.
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Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team ZATO
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
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What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team ZATO
 • 
YouTube
Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.
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Win Free HeroConf Tickets Just by Writing a Book Review!

Chris Reeves
Team ZATO
 • 
General PPC
Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.
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It's Time to Rethink PPC KPIs

Kirk Williams
Team ZATO
 • 
Google Ads
Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
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Here's Why the New PMax Channel Reporting Rocks

Kirk Williams
Team ZATO
 • 
Performance Max
Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.
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Small Team, Big Impact
Google Ads Managed Well
Small Team, Big Impact. Google Ads Managed Well
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Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis