icon-dropdown-arrow
top
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
icon-cross

AI Max for Shopping: A New Google Ads Account Theory

Kirk Williams
Team Zato
 • 
AI Max for Shopping
Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.
Read More

From the ZATO Blog

icon-search
Search here

Find what you're looking for here:

PMax Performance Dropped? Here's What to Audit First

Diana Talhelm
Team ZATO
 • 
Performance Max
Weird PMax behavior is usually a symptom, not the problem. Here's how to actually diagnose what changed before you touch the budget or ROAS target.
Read More

The Google Ads Ecommerce Site Migration Checklist Your PPC Team Needs

Kirk Williams
Team ZATO
 • 
General PPC
Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.
Read More

AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves
Team ZATO
 • 
AI in PPC
AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.
Read More

What Is Feed-First Google Shopping Management?

Kirk Williams
Team ZATO
 • 
Google Merchant Center
As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.
Read More

Microsoft Copilot Checkout: What It Means for Your Ads

Sarah Vlietstra
Team ZATO
 • 
Microsoft Ads
Microsoft Copilot can now complete purchases inside a single conversation. Here's what that means for your product feed, reporting, and competitive visibility.
Read More

eCommerce Remarketing in Google Ads: What Actually Works

Kirk Williams
Team ZATO
 • 
Remarketing
Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.
Read More

Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Kirk Williams
Team ZATO
 • 
PPC Platform Updates
Google's new data retention policy hits June 1, the API v20 sunset is five weeks out, and AI Max turns 1 with new controls. Here's what PPC advertisers need to know.
Read More

The Google Ads to Shopify to Amazon Attribution Problem (And Why You Can't Solve It)

Kirk Williams
Team ZATO
 • 
Campaign Strategy
Can you easily track sales from Google Ads to Amazon? Not really, and here's why chasing perfect attribution could be costing you more than it's saving.
Read More

‍What are Google Ads Auction Insights & How Should They Be Used?

Sarah Vlietstra
Team ZATO
 • 
Google Ads
The Auction Insights report tells you more about your competitive position than almost anything else in Google Ads. Here's how to actually use it.
Read More
ZATO best Google Ads Agency logo white

Small Team, Big Impact
Google Ads Managed Well

Small Team, Big Impact. Google Ads Managed Well
‍
GET MY PPC PLAN
Services
PPC Marketing AgencyGoogle Search Ads HelpGoogle Shopping HelpMicrosoft Ads HelpYouTube Ads HelpZATO Essentials for Tight BudgetsFree PPC ConsultationDTC Google Ads CourseCommercial Ecommerce PPC
COPYRIGHT © 2026 Zato, LLC, dba ZATO PPC Marketing AGENCY. site DESIGNED BY ERICKSON BUILT. ZATO is a registered trademark.Sitemap  |  Terms & Conditions  | Privacy Policy