We released our ZATO Google Ads Audience Targeting List FREE to the internet a little over a month ago and one of the questions we kept seeing in various social channels were “can you guys do this with Microsoft Ads?” Well… with the help of our awesome Microsoft Ads friends (thank you SO much John Lee and Christi Olson), we did! And just like the Google Ads Audience Targeting List, we want to share it with the PPC Community! Woo!
BONUS: We included a targeting list for LinkedIn as well! Since LinkedIn is owned by Microsoft, you can target audiences via Company, Industry, and Job Function in Microsoft Ads… and now here is a FULL list of Industry and Job Function Audiences. To our knowledge, this is the only list on the interwebz of it’s kind, we’re biased, but we think that’s pretty cool!
The ZATO Microsoft Ads Audience Targeting List of Awesome
Again… this will be a quick little post. Most of what we had to say about audience targeting is in our Google Audience Targeting post. Which you can read right here: The ZATO Google Ads Audience Targeting List.
Click the button below to be directed to our Microsoft Ads Audience Targeting List. It has the same neat, clean, and organized approach as our Google list. It’s super easy to read, it’s color-coded, and it is fully filterable as well.
How to Use the ZATO Microsoft Ads Audience Targeting List of Awesome:
In this spreadsheet, we have included a list of all In-Market segments Tiered out (so you can see multi-level! Hot dog!).
You will also have the chance to filter these segments, by selecting the Filter option at the top left of the spreadsheet:
Finally, to put the topping on the cake, we have also included the unique Channels that each audience segment can be applied to, and the option to filter by those.
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— Kirk Williams (@PPCKirk) March 26, 2020
Did you know: ZATO has a Google Ads for Small Budgets Program? Learn more about this offering here: Google Ad’s for Small Budgets Program.